Close out the evening with cocktails at the Westin hotel's rooftop lounge, L27, overlooking the bustling nightlife of Music City.

In this session, Glen Jackson of Jackson Spalding will discuss how to take that next step to lead your clients through the challenging, but necessary work, to achieve a more equitable and diverse society.

Speaker Stephen Woessner offers a deep dive into how to create “Transitional Moments” so your prospects never get stuck in the middle of your sales funnel, how to deliver helpful and consistent content, how to implement lead generation strategies and how to blend those takeaways into your agency's sales funnel.

Tammy Belton-Davis of Athena Communications discusses the importance of Diversity, Equity & Inclusion in the workplace, and how agencies can develop, implement and measure DE&I goals to better impact company culture.

Bringing your team together for a day or two (or more) of fun and professional development can infuse much-needed energy and set the tone for a successful year. Speaker Alice Chapman will offer her best practices and help you brainstorm the perfect retreat your team will love.

Adding an online course to your offerings can help to boost the bottom line for your agency and keep your employees fully billed and engaged. Learn how one agency increased its bottom line by 25% in a pandemic year, and how you can do it for your own agency.

Learn from a seasoned agency professional (and current PRSA Board Member) how to lead efforts in attracting and retaining a new diverse workforce. Hear tried-and-true strategies on how Padilla has transformed its workforce to reflect a much more diverse agency.

Join us for a jam session with all the greats! Choose from approximately 10 tables to learn from leaders on everything from grooming a No. 2 to developing a business plan to inspiring creativity and much more.

Buying/selling an agency presents exciting opportunities for an owner and business. Speaker Brett Werner explores the numerous challenges and questions to consider throughout the process that most never realize until they are faced with tough decisions.

Speaker Shauna Nuckles discusses best practices alongside common pitfalls to avoid when launching a leveraged revenue stream for your agency.

Keynote speaker Gay Gaddis discusses how she tackles every challenge with grit and determination and will share the many challenges of owning and operating a business and reinventing yourself, while persevering.

Join your fellow conference attendees for a delicious taste of Nashville. It’s all about the music here, but the eats are not to be missed!