Founder and CEO
Chris Schroder
Founder & CEO of The 100 Companies and The Atlanta 100, Chris previously founded PR firm SPR Atlanta in 2002, selling it in November 2017. He established and served as publisher of his own chain of Atlanta neighborhood newspapers in 1994, selling them to real estate developer Tom Cousins in 2002. Prior to that, he worked for six Southeastern daily newspapers, serving as advertising director, creative director, promotions director, editor and reporter – winning awards in several states for his reporting and print advertisement design.
A fifth-generation Atlantan, Chris is a graduate of Westminster and the University of Virginia and the creator and producer of Moments on SaportaReport.com where he was a founding member. He continues to serve clients through Schroder PR, when he’s not riding his bike, traveling the country attending music festivals, meeting potential members of The 100 Companies or visiting with his children, his granddaughters, family and friends.
Email:chris@the100companies.com
Margaret Willard
As Vice President of Operations and Editorial, Margaret oversees the editing and production of the 100 newsletters. She is also the primary contact for client onboarding and assists with business development.
A North Carolina native and graduate of the University of Georgia, Margaret has more than 10 years of experience in public relations, marketing and strategic communications. She started her professional career with Schroder PR in Atlanta, and went on to work for upscale lifestyle and restaurant agencies before transitioning to music and entertainment publicity. Margaret calls Nashville, TN home and is a proud dog mom to a four-year-old husky named Kobe.