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Breakout Session: $100k Lessons Learned From Launching Leveraged Revenue Streams

September 20, 2021 @ 3:00 pm - 4:00 pm

Business Development/Marketing:

$100k Lessons Learned From Launching Leveraged Revenue Streams

Learn best practices alongside common pitfalls to avoid when launching a leveraged revenue stream for your agency.
In this presentation, you’ll shortcut your path to success in introducing a leveraged offering, many of which are counterintuitive to what it takes to run an agency. You’ll also learn how to best put your team to task in developing an all- new revenue stream.

Speaker: Shauna Nuckles, Founder, Advocation

Shauna Nuckles began Advocation with a simple mission—to de-stress the PR industry. She built her career leading PR campaigns for multi-million and billion dollar brands, has served as #2 inside multiple award-winning firms, and today, runs her own boutique PR agency, too. Shauna deeply understands the challenges that agency owners and PR professionals face on a day-to-day basis, and our programs are designed to address them.

Throughout her experience, she noticed a common pain point: Nearly every agency owner Shauna met couldn’t extract themselves from the day-to-day to focus on the future of their firm. She realized the missing links were team training that empowered employees to treat the agency like their own business and strategic systems that worked with instead of against their firm. Shauna saw first hand that together, these two factors were the difference between a thriving agency and a struggling one, a short-term or long-term client, successful or disastrous projects, and how well agency owners could sleep at night.


September 20, 2021
3:00 pm - 4:00 pm


Westin: SoBro III
807 Clark Pl
Nashville, 37203 United States
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