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Opening Keynote | Preeminence in PR: What It Means and How To Sustain It in Today’s Environment
September 20, 2021 @ 9:00 am - 10:30 am
We are at a unique intersection of crises in this nation, with organizations reeling from both the health pandemic and the long- term pandemic of systemic racism. As a result, many organizations are working to make their organizations more equitable and diverse. As a communications professional, you are undoubtedly well-equipped to facilitate crucial conversations with and develop compelling messaging for your clients about the need for racial equity. But many practitioners feel ill-equipped to take the next step and actually lead their clients to implement impactful and sustainable equitable practices. In this session, you will learn how to take that next step to lead your clients through the challenging, but necessary work, to achieve a more equitable and diverse society.
Speaker: Glen Jackson, Co-founder of Jackson Spalding and Author of “Preeminence: What It Means and How to Sustain It”
With more than 35 years in the PR industry, Glen Jackson has a few stories to tell when it comes to leadership. He will talk about the role of preeminence in our industry and why it’s so relevant today. Sit back and enjoy an honest and introspective look at where our industry is headed and why our role as counselors in our field is critically important for us to continue to elevate the reputation and impact of PR.