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Breakout Session: Marketing Your Agency To Attract and Retain a New Diverse Workforce
September 20, 2021 @ 12:00 pm - 1:00 pm
Leadership: Marketing Your Agency To Attract and Retain a New Diverse Workforce
Learn from a seasoned agency professional (and current PRSA Board Member) how to lead efforts in attracting and retaining a new diverse workforce. Hear tried-and-true strategies on how Padilla has transformed its workforce to reflect a much more diverse agency.
Speaker: Jeff Wilson, Vice President of Agency Marketing & Promotion, Chair of Diversity + Inclusion Council, Padilla
Jeff Wilson, APR and Padilla vice president of agency marketing and promotion, has been elected to serve on the 2021 Board of Directors for the Public Relations Society of America (PRSA), the nation’s leading professional organization serving the communications community.
Wilson was elected to a two-year term, representing the Mid-Atlantic District, which covers nine Chapters in Delaware, the District of Columbia, Maryland, eastern and central Pennsylvania, and Virginia.
He’s been a member of PRSA since 2004 and has served the organization in a variety of capacities, including president of the Richmond Chapter of PRSA (PRSA Richmond) in 2012 and president of the Richmond Public Relations Foundation, the charitable arm of PRSA Richmond, in 2014 and 2015.
Along with leading the team responsible for agency marketing at Padilla, Wilson also chairs the agency’s Diversity + Inclusion Council, which focuses on recruitment, retention, training and agency content (internal and external).