Keynote | Your Authentic Self

Westin: Vanderbilt I, II, III 807 Clark Pl, Nashville, TN, United States

LinkedIn career and culture expert Andrew McCaskill offers insight about company culture, diversity and being your authentic self in the workplace.

Breakout Session: DEI – From Talking To Taking Action and Creating Sustainable Change

Westin: SoBro I 807 Clark Pl, Nashville, TN, United States

This interactive panel discussion will feature three DEI communications leaders addressing specific steps agency leaders should be considering in 2021 to move beyond merely talking about DEI to taking action and creating change for their agencies, clients and communities.

Breakout Session: Mind. Blown. The Eye-Opening Science of Behavioral Communication

Westin: SoBro II 807 Clark Pl, Nashville, TN, United States

In this eye-opening session, speaker Elizabeth Edwards will walk through the growing field of human engagement science with actionable ways leaders can use it to increase agency, team and client results. From content creation to communication strategies, approaching communication from the perspective of engagement science offers an exciting and powerful new way for our teams to create high-conversion communication that connects to the core.

Keynote Luncheon | Counselors Storytelling: Hold My Beer

Westin: Vanderbilt I, II, III 807 Clark Pl, Nashville, TN, United States

Moderator Greg Abel, founder of Abel Communications, leads an open group discussion about learning from past mistakes to help build your agency's future.

Breakout Session: Profit-Sharing, Incentives & Bonus Pay, Oh My!

Westin: SoBro I 807 Clark Pl, Nashville, TN, United States

Join fellow agency owners who will discuss their programs for incentivizing team members, along with Moderator Darryl Salerno who will help us understand how to financially make it happen!

Breakout Session: Three Critical Steps in Actualizing DEI Efforts in Your Agency

Westin: SoBro III 807 Clark Pl, Nashville, United States

Carmella Glover and Sade Ayodele discuss how championing DEI in the PR industry will take a thoughtful, innovative approach and is as much about the commitment from an organization-level as it is about inspiring and demonstrating commitment from a personal level.

Breakout Session: Vanquish the Value-Killer and Elevate Your Client Relationships

Westin: SoBro II 807 Clark Pl, Nashville, TN, United States

Jon Goldberg shares his tips to take your client relationships to the next level and earn a coveted seat at the C-suite table by learning how to help clients take control of the No. 1 killer of brand and corporate value reputation risk.

Facilitated Networking

Westin: Vanderbilt I, II, III 807 Clark Pl, Nashville, TN, United States

Join us for some semi-structured networking to help you connect with others who want to talk shop on certain issues facing agency leaders.

Closing Keynote | Lessons Learned in Creativity From the Songwriting Process

Westin: Vanderbilt I, II, III 807 Clark Pl, Nashville, TN, United States

Jodi Marr, Grammy-award winning songwriter and Professor of Commercial Songwriting at Nashville’s prestigious Belmont University, shares an inspiring closing statement about the power of creativity when it comes to storytelling in today's ever-changing landscape.

Closing Reception and Dinner

SoBro / SoBro Pre-Function 807 Clark Pl, Nashville, United States

The 2021 CAPRSA Conference comes to a close with a closing reception and dinner.

Final Networking

L27 Rooftop Lounge 807 Clark Pl, Nashville, TN, United States

Gather around the Westin Bar for a final networking gathering as we put the last pin in the 2021 CAPRSA Conference.

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