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Breakout Session: Mind. Blown. The Eye-Opening Science of Behavioral Communication
September 21, 2021 @ 10:45 am - 11:45 am
Mind. Blown. The Eye-Opening Science of Behavioral Communication
Our world has gotten so noisy, we don’t pay attention the way we used to. It is so loud, in fact that many of the audiences we are retained to reach are tuning out more than they take in. As a society we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise. But while the noise rises, human behavior and motivation science research is diving deeper into our minds and uncovering insights that rewire how we understand effective communication and audience engagement. In this eye-opening session, we will walk through the growing field of human engagement science with actionable ways leaders can use it to increase agency, team, and client results. From content creation to communication strategies, approaching communication from the perspective of engagement science offers an exciting and powerful new way for our teams to create high-conversion communication that connects to the core.
Speaker: Elizabeth Edwards, founder and president, The Engagement Science Lab and Volume PR
Elizabeth Edwards is an integrated communication expert who has created a behavior-based communication method that was named by Forbes Magazine as the #1 “Marketing Tactic and Tool That Will Shake up 2019.” President of Volume PR, a firm with a 19-year, award-winning track record, and Engagement Science Lab, the first integrated communication agency in the U.S. to develop a modern-day communication model based on behavioral science and the psychology of the human mind, Edwards and her team daily improve upon traditional PR and communication outcomes. For brands from BMW to Transamerica to Charter, Volume PR and 11th Octave work with organizations of all sizes to harness the power of science to bring about positive audience behavior change and increased results.
Before founding Volume, Edwards was with Ogilvy PR and in the aerospace division of The Boeing Company. A graduate of Pepperdine University with a Bachelor of Arts in organizational communication, Elizabeth was awarded a full scholarship from New York Times best-selling author Tom Clancy (Hunt for Red October) and has won hundreds of marketing, communication, and PR awards. Her accolades include being named to the Denver Business Journal prestigious “40 Under 40” list, the Pepperdine University inaugural “40 Under 40” list, and ColoradoBiz Magazine’s list of “Gen XYZ” professionals. In 2018, the Volume Team was voted “Best PR Agency in the US” by an award organization with judging made up entirely of the media, and Edwards was named Ragan Communications and PR Daily’s “PR Professional of the Year.” Edwards is the 2018 – 2019 Chair of the Public Relations Society of America (PRSA) Technology Section, a member of the Forbes Agency Council, and the Colorado representative for the national PR agency coalition, Public Relations Consultants Group (PRCG).
Edwards is a speaker on how to increase outcomes by basing communication campaigns on science-supported strategies, ranked in the top 1% of all PRSA speakers.