This special pre-conference session brings together a selection of some of the most highly rated speakers from past Counselors Academy conferences for a master’s course on how to build and manage a stronger and more profitable agency.
• Run: A look at the most critical elements of building and maintaining a profitable agency, and the key financial ratios agency leaders need to monitor to stop giving away work and maximize bottom lines.
Speaker: Darryl Salerno, president & owner, Second Quadrant Solutions
• Protect: Practical advice on how to protect your agency against common, but often overlooked, legal dangers — from the clauses that belong in every client agreement to safeguarding our people, client relationships and intellectual capital. Speaker: Sharon L. Toerek, principal, Toerek Law
• People: One of the most challenging aspects of running an agency can be employees and how to manage them.
Speaker: Molly Eyerman, founder & CEO, Vivo Growth Partners